Case Studies - Zetter
- Provide a personal touch to the hotel
- Improve customer service
- Encourage positive reviews and feedback
- Raise hotel's brand profile
- Twitter concierge service for support
- YouTube video room tours
- Leverage Facebook community to provide promotional offers and activity
- Online reputation monitoring
- Various active social network communities with past guests uploading their own content
- Improved reputation due to increase in positive comments and reviews
- Increased engagement from personal approach via social media profiles
